If you sell a WordPress plugin, a theme, a SaaS add-on, or any downloadable software, you eventually have to pick a store platform. For most WordPress-based sellers, the choice comes down to two options: WooCommerce or Easy Digital Downloads (EDD). Both can run a store. Both can be connected to...
If you sell plugins, themes, or other software through WooCommerce, every order creates a small obligation. The customer pays, and a license key has to reach them. Later the order may be refunded, cancelled, or left unpaid, and the key has to change with it. WooCommerce license automation ties the...
If you sell a WordPress plugin, a theme, or a WooCommerce add-on, you eventually have to decide how customers pay for it. Two models dominate this market: an annual license that renews every year, and a lifetime license that is paid once and never expires. The decision affects your revenue,...
If you sell a WordPress plugin, a theme, or any licensed software product, your customers eventually need a place to check their license key, see when it expires, move it to a new domain, or download the latest version. Without a customer license portal, all of that ends up in...
If you build and sell WordPress plugins or themes outside of a marketplace, at some point you run into the same question: how do you control who can use your product, for how long, and on how many sites? Selling a download is easy. Controlling what happens after the download...
WordPress powers 43% of all websites on the internet as of 2026. That user base creates a large, active market for plugins and themes. Developers who build quality products have real options for selling them — through marketplaces, their own websites, or a combination of both.This guide covers every method...
You spent months building a WordPress plugin. You tested it, documented it, set up a sales page, and started getting paying customers. Then someone buys one copy, removes the license check from the code, and uploads the cracked version to a nulled plugin site. Other people download it for free.This...
